How to market your property

The key to selling your home successfully is through effective marketing. This helpful guide outlines how to create an effective marketing strategy to sell your property.

Summary

1. Get your home market-ready
2. Find your unique selling points
3. Choose the right estate agent partner

Once you’ve made the decision to sell your property, preparation for the next steps is key. We recommend having a deep clean, and de-clutter to ensure your home is market-ready.

De-cluttering increases the chances of selling your home faster, as buyers can visualise how your home would look with their own belongings and furniture in place. Presentation is key, and first impressions count from the moment a potential buyer walks through the front door. Little details like fresh flowers, scent from candles, and suitable lighting can make all the difference to the success of a viewing. To read more tips on how to prepare your home for sale, read our free guide here >

Any good estate agent will know how to sell your local area and be able to talk viewers through transport links and commuting times, the best school options, and local eateries or amenities - but only you know your home intimately. You’ll know which rooms get the best light in the morning, where there is secret storage space, how great the free on-street parking is. It’s these small details that can sell a property, as it allows potential buyers to feel more at home in the space and allays any doubts they may have.

Think about what made you buy your home in the first place, and what you found useful to know when you bought it. By providing your estate agent with information that only a seller would know, you’re giving them the best chance to market your property effectively to potential buyers.

Choosing the right partner to sell your home is crucial in the marketing stages of a sale. From arranging professional photos, videos and walk-throughs, to ensuring your property is on property portals, local social media and in people’s inboxes, the right estate agent will ensure your property is both presented in the best possible way and shown to the right people.

Choosing Carter Jonas as your estate agent partner means your property could be seen:

• On our website and property portals. We advertise our properties on leading portals including Rightmove, Zoopla, and OnTheMarket as well as the Carter Jonas website, Christie's International Real Estate, and other luxury publications such as James Edition, Wall Street Journal, Country Life, Mansion Global, and Financial Times.
• By our extensive database: With over 26,000 registered buyers across the UK actively looking for a property, we have a selection of potential buyers ready to buy a property just like yours.
• On our social media channels. With 85,000 followers, and an extended reach through our targeted adverts to potential buyers, your property will get in front of a wide, and most importantly, engaged audience.
• In a high-quality brochure. We can produce high-quality brochures to showcase the history, architecture and potential of the property through floor plans, location maps, beautiful imagery and engaging copy.
• On our iconic sales boards. Our sales boards increase your exposure to potential buyers in the area, essentially giving 24-hour exposure. Featuring our logo, these boards show buyers you have listed with a reputable company, making them more likely to enquire about a sale.
• In our shop windows: Window cards are great at catching the attention of passers-by. We have strategically placed our offices in areas with high footfall in prominent positions across the country to allow us to showcase your home to the local community.
• On canvassing cards. Our local teams deliver leaflets and brochures to the local area to showcase our best properties.
• In the press: You’ll often see the Carter Jonas name in local, regional and national press, and our dedicated PR team ensures our properties are regularly featured in the property and business sections of both national and regional publications.

We hope you found this guide useful and would love the chance to visit your property to help you assess its value. If you would like to talk to one of our experienced estate agents to see how we could help you maximise the value of your home, then please get in touch today.